Gian Antonio De Mori
CEO Demeral la bellezza italiana
Mission
TO SAFEGUARD, PROMOTE, AND ENHANCE THE UNIQUENESS OF TODAYS HAIRDRESSER BY PROVIDING THE TOOLS THEY NEED TO ENHANCE BEAUTY THROUGHT THE ART OF HAIR.
In order to achieve this goal, we intend to nurture talent, expand knowledge, and strengthen the business of this Profession with excellent professional training, ever-innovative techniques, and quality, state-of-the-art products. For all the professional hairdressers who want to stand out for their customers, Demeral La bellezza Italiana intends to be a constant reference point.
Philosophy
INTERNATIONAL MOTHER EARTH DAY, THE LARGEST ENVIRONMENTAL EVENT ON THE PLANET, BRINGS AWARENESS TO THE IMPORTANCE OF GREEN ISSUES. THIS HAS CREATED AGROWING DEMAND FOR GREENER, MORE NATURAL BEAUTY PRODUCTS.
Demeral La Bellezza Italiana, with 40 years in the European market, is aware of the increasing theme of green cosmetics.
We have focused on production methods of sustainable beauty products and on the research of new botanical ingredients.
Salons around the world and their customers are increasingly careful in choosing natural and eco-friendly products. Demeral takes pride in being an expert in the research, formulation and production of all its products, as well as executing in-house marketing and design.
We select vegetable-based ingredients possibly from "organic" cultivation and of Italian origin. The packaging that dresses the high quality of the formulas is completely recyclable. Demeral La bellezza Italiana, launches its new green hair care line in North America.
WE STRIVE
TO BE
VEGANPARABEN FREE
GLUTEN FREE
SULFATE FREE
ALCOHOL FREE
SILICON FREE
MINERAL OIL FREE
CRUELTY FREE
NOT TESTED ON ANIMALS
