WET LINE

QUALITY IS OUR STRENGTH
BEAUTY IS OUR HEART

Tone

WEATHER, SMOG, TECHNICAL SERVICES AND STYLING TOOLS CAN EFFECT THE BEAUTY OF BLONDE AND HIGHLIGHTED HAIR. ARGENTO IMMEDIATELY NEUTRALIZES UNWANTED YELLOW TONES ALLOWING FOR NEUTRAL AND COOL RESULTS. BLUE VIOLET PIGMENT CONTAINED IN THE SHAMPOO AND CONDITIONER ELIMINATES YELLOW AND ORANGE MAKING BLONDE, HIGHLIGHTED, AND GRAY HAIR BEAUTIFUL AND SHINY.

ARGENTO

ANTI-YELLOW SHAMPOO
Ideal for gray, highlighted, bleached, and blonde hair. Formulated with Irisene pigment to help maintain and illuminate colors that require an anti-yellowing action. It neutralizes warm yellow/orange tones in as little as 1 use. Results may vary.

250 mL - 8.5 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.

ARGENTO

ANTI-YELLOW CONDITIONER
Ideal for gray, highlighted, bleached, and blonde hair. Formulated with blue and violet pigment to help maintain and illuminate colors that require an anti-yellowing action.

250 mL - 8.5 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.
Colorcare

TO KEEP SALON COLOR AS SHINY AND INTENSE AS THE DAY OF THE SERVICE, IT IS IMPORTANT TO USE SALON PROFESSIONAL PRODUCTS. DEMERAL COLORE HELPS IMPROVE HAIRS STRUCTURE WHILE LOCKING IN PIGMENT, SEALING THE CUTICLE AND HELPING TO PROTECT AGAINST HARMFUL ENVIRONMENTAL RAYS.

COLORE

HYDRATING COLOR CARE SHAMPOO
Infused with Olive oil, Grape peel extract, Grape seed oil and Aloe vera, this nourishing formula hydrates, protects and promotes long lasting, beautiful color.

300 mL - 10.1 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.

COLORE

HYDRATING COLOR CARE CONDITIONER
Working in conjunction with Colore Hydrating Color Care Shampoo this nourishing formula fortified with Olive Oil, Grape peel extract, Grape seed oil and Aloe vera, help to hydrates and it protect for lasting color.

250 mL - 8.5 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.
Volume

THIN, FINE HAIR IS A PROBLEM FOR MANY. IT IS IMPORTANT TO PROVIDE THE RIGHT NOURISHMENT TO CREATE VOLUME AND HOLD A STYLE. DEMERAL LA BELLEZZA ITALIANA HAS PRODUCED A WEIGHTLESS BLEND OF NUTRIENTS TO RESTRUCTURE THE HAIR CREATING FULL BODIED VOLUME AND SHINE.

VOLUME

VOLUMIZING FINE HAIR SHAMPOO
Infused with Rice protein, Bamboo and Pomegranate extracts to provide volume, fullness and shine.

300 mL - 10.1 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.

VOLUME

VOLUMIZING FINE HAIR CONDITIONER
Working in conjunction with Volume Shampoo this conditioner is eriched with Rice protein, Bamboo and Pomegranate extracts to provide volume, fullness without added weight.

250 mL - 8.5 fl. oz. U.S. / 1000 mL - 33.8 fl. oz. U.S.
HYDRATE

MAINTAINING HYDRATION IS ESSENTIAL FOR HEALTHY HAIR. THE CONCENTRATED FORMULA OF THIS PROVEN LEAVE-IN CONDITIONER USES NATURAL INGREDIENTS TO MOISTURIZE, SEAL, AND PROTECT WHILE PROVIDING UNBEATABLE COMBABILITY.

IDRA

HYDRATING LEAVE-IN CONDITIONER
Fortified with Sugarcane, Potato, Olive and Abyssinian oils, this formula instantly moisturizes, protects and provides combability while preserving hair’s natural elasticity.

150 mL - 5.1 fl. oz. U.S.
Style

A LINE CREATED FOR THE ART OF EXPRESSION! WETHER ITS DEFINED CURLS, CASCADING WAVES, OUTSTANDING VOLUME OR A SMOOTH FINISH DEMERAL LA BELLEZZA ITALIANA HAS THE TOOLS THAT WILL ALLOW YOU TO INNOVATE.

SPECCHIO

SMOOTHING CREAM
The special blend of ingredients eliminates frizz, smoothes and a long lasting mirror like shine.

200 mL - 6.7 fl. oz. U.S.

ROCCIA

FIRM HOLD STYLING GEL
Enriched with Bamboo and Pomegranate extracts, this strong hold gel fixes hair without weighing it down.

200 mL - 6.7 fl. oz. U.S.

GRANDE

VOLUMIZING SERUM
Whether blow drying for fullness or scrunching in big curl this unique formulation, enriched with bamboo, sugar cane and pomegranate, gives sizable long lasting volume.

200 mL - 6.7 fl. oz. U.S.
Finish

DEFINE, CONTROL AND PROTECT! A COMPLETE LINE OF PRODUCTS SPECIFICALLY DESIGNED FOR STYLISTS AND THEIR CLIENTS, UTILIZING ADVANCED TECHNOLOGY TO CREATE FORMULAS THAT CONSISTENTLY DELIVER OUTSTANDING RESULTS.

FORTE

FIRM HOLD HAIRSPRAY
A dry, humidity resistant firm hold formula that is fortified with Aloe and Vitamin E to help protect color and leave hair combable and shiny.

330 mL - 283 g - 10 net. wt. oz. U.S.

MODELLA

MATTE STYLING PASTE
This airy, non-greasy shaping paste enhances the natural movement of the hair as well as controls, molds, and adds the perfect finish.

100 mL - 100 g - 3.5 net. wt. oz. U.S.